From complexity to clarity.
Pentland Analytics provides strategic counsel in resilience and recovery to the executive management of the world’s leading companies.
Introducing fresh perspectives on old questions. Pioneering imaginative ways of approaching new questions. Innovating with emerging technologies to build enterprise resilience and achieve high performance.
Pentland Analytics is all about application. Turning knowledge into something useful.


Dr Deborah Pretty
Founder
For over 30 years, Dr Deborah Pretty has been at the forefront of risk analytics.
Deborah’s research into corporate resilience and recovery has been published extensively in academic and professional journals. Her work goes beyond theory, offering actionable insights for executive decision-making, particularly advocating for leadership, transparency and compassion during crises.
Deborah has been honoured as keynote speaker at numerous conferences around the world. She authored the landmark book, Risk Financing Strategies – the impact on shareholder value, edited the textbook, An Introduction to Energy Insurance – A Handbook, was a leading contributor to the Financial Times Mastering Risk series and served for many years on the editorial advisory board of Corporate Finance Review.
For her analysis of extreme events, Deborah was appointed Research Fellow at the University of Oxford, where she also tutored in Behavioural Decision Theory. Previous corporate roles include as Co-founder and Principal of Oxford Metrica, Assistant Director at Sedgwick Energy and risk analyst at Tillinghast, where Deborah was assigned to London, New York and Boston.
Deborah is a Fellow of the Institute of Risk Management and an Associate of the Insurance Institute of America. She holds a BA (Hons) degree in industrial economics with mathematics from the University of Nottingham, and a doctorate from the University of Oxford.
